Meet Our Team
Our team unites experienced psychologists, educators, and strategic business leaders, driven by a shared passion for creating scalable and accessible AI-driven health solutions, supported by our dedicated research partnership with the AI Health Innovation Hub.
With over 20 years of experience in strategy, marketing, and digital innovation, Will has led initiatives focused on scalable, accessible, and culturally responsive health technology.
Will’s passion lies in advancing ethical, human-centred AI that complements, rather than replaces, professional healthcare, making mental health and wellbeing support more scalable, affordable, and inclusive.
Will Zhang
Co-founder & CEO

Jenny Hamilton is a Senior Lecturer and Programme Leader in Counselling and Psychological Therapies at the University of Lincoln, with over 20 years in the helping professions. She runs a private counselling practice, specialises in film therapy, and conducts extensive research in grief, PTSD, and neurodiversity. Jenny has a distinguished academic background, with numerous publications and contributions to the field of mental health.
Jenny Hamilton
Mental Health Advisor

Niko Kargas is an Associate Professor in Psychology and Director of the Autism Research Innovation Centre at the University of Lincoln. With a PhD in Psychology, his expertise includes autism, neurodiversity, and animal-assisted interventions. Niko is known for his impactful research and numerous publications on autism, mental health, and human-animal interactions, making significant contributions to the field. His work is recognised with awards such as the Vice-Chancellor’s Public Engagement with Research Award.
Dr. Niko Kargas
Mental Health Advisor

Martina Bruwer is an applied psychologist and educator with a passion for mental health and community empowerment. With a dynamic career spanning roles such as Support Worker, Behavioural Therapist, Practice Lead, Mental Health Clinician, and Trauma Counsellor she brings a wealth of experience and insight. Martina holds a Masters of Social Sciences and a Postgraduate Certificate in the Practice of Psychology in Applied Behaviour Analysis from the University of Waikato. Her commitment to education and mental health advocacy shines through her work, making her a valuable asset to any team focused on
Martina Bruwer
Mental Health Advisor

With over 30 years of experience across diverse business and government sectors, Naveed is a visionary leader specializing in strategic business development, marketing, and growth. His expertise spans both B2B and B2C markets, where he has successfully established thought and market leadership in key industries.
Passionate about enhancing business ecosystems, Naveed is dedicated to helping organizations boost employee productivity, engagement, and overall satisfaction. Through the innovative emoex range of products and services, he empowers businesses to cultivate a workplace culture that prioritizes employee welfare, well-being, and success.
Whether driving market expansion, refining operational strategies, or fostering high-performing teams, Naveed brings insight, experience, and a results-driven approach to every challenge.
Naveed Balouch
Director of Business Development

Gemini brings extensive experience from his previous roles at Alibaba and TikTok as an L9 engineer, where he led multi-billion-dollar technology projects. Specialising in fintech and data security, Gemini ensures EmoEx’s technological infrastructure remains innovative, robust, and secure.
Gemini Wen
Director of Technology
